Vape Marketing in Melbourne: Strategies and Trends
Vape marketing is rapidly gaining traction in Melbourne as the vape industry continues to expand, driven by shifting consumer preferences and increasing awareness about smoking alternatives. However, marketing vape products is more challenging due to stringent regulations and public health concerns. Here’s a comprehensive guide on the current trends and strategies that vape businesses in Melbourne are using to thrive in a competitive and regulated market. The Vape Market Landscape in Melbourne Melbourne, known for its progressive culture, has seen a steady rise in the number of vape users. The trend is especially prevalent among younger demographics looking for alternatives to traditional smoking. This increase in demand has attracted several local and international vape brands to Melbourne’s market. However, the regulatory environment remains complex. The Australian government has implemented strict regulations on the sale and advertising of nicotine-containing vape products. Mar...